The design process is crucial to any business, whether it is creating a simple company logo, or the design of an entire corporate campaign.

Once your business is up and running, any form of corporate identity will act to represent the company visually creating a brand. If you look at big corporate companies you will notice company branding stands the test of time for many years before it is appropriate to re-develop.

Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking fresh.

It is worth taking time and not rushing a company logo or corporate identity design as your design will represent your company and be around for a very long time.

Logo design is creating a unique symbol / graphic to reflect your companies image and vision. A successful logo becomes a symbol of your companies identity, shows your professional and should be used on your on business cards, letterheads, compliment slips, vehicle signage or website.

When you choose to have a logo designed ask for a few different designs to choose from, each logo should have its own character and style. Giving you the best options to suit your needs.

Your logo design should be professional and prove to be a statement of your business to new / existing clients, suppliers and staff, your logo design needs to easily identify its purpose and values of your company and bring instant credibility.

If you own a small company, with a well-designed logo your business will look big. It will look more professional inspiring confidence to your customers.

A striking logo is paramount for the image of any business, small or large. The design creates a starting block for a companies corporate identity, the right colours, fonts and is of great importance when starting to design business cards, compliment slips, letterheads and a website, keeping all styles consistent throughout creating your brand identity.
Logo design types
High / Low resolution

If you are looking at starting a new business, you will need a logo. All logo designs should be unique to your business, no templates, no free graphics or clipart, just bespoke designs for your company.

Below is a break down of the different types available:

Logo designs for onscreen
Low resolution RGB 72dpi

Ideal for websites, emails, PowerPoint presentations and general onscreen viewing only. Because of the small size they can be downloaded very quickly but are not suitable for print.

Logo designs for print
High resolution CYMK 300dpi

High Resolution Logo Design

Must be use for printing high quality material e.g. letterheads, business cards, compliment slips, banners, posters etc. This means your logo will be clear and crisp when printed, if a low resolution logo is used it is likely that the end result will be blurred, blocky and illegible.

Logo design - redraw and enhancement

Alternatively, if you do not require full logo design service, you could re-design, redraw or enhance your existing logo for print or website use.

Contact us for more information on logo design and Creating a Brand Identity

If one more person asks you, “what’s your website address?” you can politely tell them, www.i_dont_have_one.com. After all, building a website is not on your list of priorities and with all of the costs of doing business, why should you spend money on a website when you don’t “need one?”

As a webmaster, I can give you 10 Reasons Why You Should Have a Website:

1. Marketing
A website is a great way to compliment your existing marketing strategy and when compared to radio commercials, tv ads, billboards and even the yellow pages, nothing is as economical and versatile as your website. In the United States there are more than 220 million internet users; developing a website that will enable you to reach this market-share should be part of any businesses’ marketing plan.

2. Educational
People want to know what you can do for them and what you have done for others. More and more consumers use the internet to get information about products and services so include testimonials from other satisfied customers; provide background information about personnel, give some history about your company or post some photos. People like doing business with people they know and trust, so make your website informative and educational and you maybe surprised at the results.

3. 24/7 Access
Customers shop and compare prices now more than ever before and the internet offers a powerful, quick and efficient way to do so. If your competition is online, you should be there also. Your customers can go online 24 hours a day, seven days a week to get answers and information about your business.

4. Resource
Your website gives customers and potential customers all the information about your business they need. This can include a map (if you have a bricks and mortar location), your hours of operation, contact information (phone, fax, email) etc… Customers will have an immediate resource with important information about you business.

5. Interaction with Customers
Your best customers are repeat and referred customers and there is no better way to interact with new and potential customers than keeping in touch with them online. Through your website you can post a newsletter, take a polls or surveys and promote special deals. When you keep in contact it shows customers you care and will keep you “top of mind.”

6. Instant Legitimacy
As a customer you want to know the company you are buying from is legitimate and runs a reputable business. A well designed website lends legitimacy to your business and can lead to increased sales.

7. Marketing research
The web is interactive and can provide valuable information about what your customers want and need. To get a handle on your potential customer base you can set up a survey to figure out exactly what visitors are interested in. By finding out what they are looking for you can also learn what new trends are on the horizon. This marketing research will help you efficiently grow your business.

8. Level the Playing Field
Look and act bigger than you really are. Every big business has a website and every small business should too! A well designed website presents a more professional image than a larger competitor whose web presence appears weak or amateurish.

9. It is Lucrative
If you develop an effective online marketing strategy, your website will bring in new business and new customers that you may not have acquired through other traditional advertising strategies.

10. Customers Expect It
Isn’t this where we started? In today's business world, the internet is the way we do business and without a web presence, your business risks never being found by prospective customers.

Now that you understand why you should have a website, your next step it to determine what you want your website to achieve and then get to building!

Questions? Just send me an This e-mail address is being protected from spambots. You need JavaScript enabled to view it or feel free to contact us or request a free website quote and we will be happy to help provide you with a variety of website design services!

Joomla is an award-winning Content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.

A Content management system is software that keeps track of every piece of Content on your Web site, much like your local public library keeps track of books and stores them. Contentt can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your Content, you don't have to.

Run your Real Estate, Vacation Rentals, Autos, DVDs etc. website easily.

Now you can list and manage your properties easily using Hot Property together with the best open source Web Content Management System - Joomla!. Your property can be Real Estate, Automobile, Painting, Books or anything at all! If you wish to showcase your products effectively, Hot Property is your answer.

With Hot Property, you can:

• Run a Real Estate website
• Run a Vacation Rentals website when you buy the optional Availability Extension
• Run an Auto website
• Run a DVDs website
• and more!